DESCRIPTION
This course focuses on consultative selling for professional effectiveness. Participants explore the dynamics of the sales cycle and develop the technical and conceptual skills required to maximize their sales potential, on the telephone and/or face to face.
SOME BENEFITS:
Participants will be able to:
- Effectively utilize communications skills to promote company product/services
- Understand the dynamics of the sales call and sales cycle
- Identify their own principal style of selling and become familiar with options
- Understand the importance of stressing benefits in selling
- Realize the necessity of rapport
- Justify taking up the customer's time
- Employ questioning to uncover customer/prospect needs and apply benefits appropriately
- Plan and deliver a compelling presentation
- Convert objections into closing opportunities
- Understand closing and the need to ask questions
- Maximize sales power on the telephone
- Apply account management techniques
- Prospect effectively
- Understand the importance of pre-call planning and apply appropriate strategies to enhance sales success
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