The Vice President of Sales of a major retail organization anticipated synergy from the merger of two business lines' sales planning functions. While some benefits occurred, he sought greater impact from improving and synthesizing the planning processes that were followed.
GDS facilitated a process improvement team in identifying, analyzing and simplifying the way in which the plan was created, communicated and implemented throughout the organization. Roles within the combined organization were clarified and duplication of effort was eliminated. The resulting plan takes fewer steps to develop, is more inclusive of major accounts' desire for flexibility, and requires fewer deviations and home office approvals to implement.
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